Now that I have the book in its final process (typesetting...which I hope will take less than two weeks), I need to start thinking about marketing. I'm not a marketer...so I would appreciate any thoughts on how I should move forward.

As I've stated before, I'm selling the book through lulu.com (eventually through Amazon and others once the global ISBN process finishes)...and will be making .pdfs available for free downloads. Additionally, I will have a wiki available for readers to "rewrite" the sections of the book that they feel they are able to strengthen.

I have had several people ask me why I am making it available for free download. I really haven't thought of it too much - it seems like the natural thing to do. I certainly hope people will purchase the book, but my first goal is to get conversation started. And starting a conversation is much easier when everyone has access to the conversation.

I don't know if authors generally make a decent return on writing a book. I suspect most don't. From my last five years of blogging at elearnspace, I have discovered that by reducing the access barriers to a conversation, the richer the experience (and I suspect, if people enjoy the .pdf version of the book, they'll be inclined to buy it. If they don't feel I did a good job, then it only makes sense that they don't pay me for work that they feel is mediocre...). So, in that spirit, a free version of the book appears to best serve my goals.